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International marketing / Michael R. Czinkota [and four others]

By: Contributor(s): Material type: TextTextPublication details: Australia : Cengage Learning Asia Pte Ltd, c2014Edition: 3rd Asia-Paciific EditionDescription: xviii, 582 pages : illustrations ; 26 cmISBN:
  • 9780170237871
Subject(s): LOC classification:
  • HF 1416 .I58 2014
Contents:
Part 1. The international environment -- Part 2. International market entry -- Part 3. International marketing mix.
Item type: Books
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Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 1416 .I58 2014 (Browse shelf(Opens below)) c.1 Available NULIB000009374

Part 1. The international environment -- Part 2. International market entry -- Part 3. International marketing mix.

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