International marketing /

Czinkota, Michael

International marketing / Michael R. Czinkota [and four others] - 3rd Asia-Paciific Edition - Australia : Cengage Learning Asia Pte Ltd, c2014 - xviii, 582 pages : illustrations ; 26 cm.

Part 1. The international environment -- Part 2. International market entry -- Part 3. International marketing mix.

9780170237871


EXPORT MARKETING

HF 1416 .I58 2014