Amazon cover image
Image from Amazon.com

Technology entrepreneurship : bringing innovation to the marketplace / Natasha Evers, James Cunningham and Thomas Hoholm

By: Contributor(s): Material type: TextTextPublication details: London, United Kingdom : Red Globe Press, c2021Description: xxviii, 417 pages : illustrations ; 24 cmISBN:
  • 9781352011173
Subject(s): LOC classification:
  • HC 79.T4 .E94 2021
Contents:
PART I. TECHNOLOGY ENTREPRENEURSHIP AND INNOVATION -- 1. Policy and environmental conditions for technology entrepreneurship -- 2. Technology entrepreneurs and new technology ventures -- 3. Technology transfer from universities -- PART II CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION -- 4. Innovation and diffusion of technology in products and services -- 5. Intellectual Property and Routes to Commercialisation -- 6. Business modelling: value creation in lean start-ups -- PART III MARKET OPPORTUNITY AND STRATEGY -- 7. Market Validation and Analysis -- 8. The Marketing Strategy -- 9. The Business Plan and Pitching -- PART IV GROWING AND MANAGING THE NEW VENTURE -- 10. Developing teams and building the organisation -- 11. International Entrepreneurship -- 12. Funding and Financing New Ventures.
Summary: Blending theory, policy and practice in a manner that is accessible to readers with little knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Gen. Ed. - COE GC HC 79.T4 .E94 2021 (Browse shelf(Opens below)) c.1 Available NULIB000019156

Includes bibliographical references and index.

PART I. TECHNOLOGY ENTREPRENEURSHIP AND INNOVATION -- 1. Policy and environmental conditions for technology entrepreneurship -- 2. Technology entrepreneurs and new technology ventures -- 3. Technology transfer from universities -- PART II CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION -- 4. Innovation and diffusion of technology in products and services -- 5. Intellectual Property and Routes to Commercialisation -- 6. Business modelling: value creation in lean start-ups -- PART III MARKET OPPORTUNITY AND STRATEGY -- 7. Market Validation and Analysis -- 8. The Marketing Strategy -- 9. The Business Plan and Pitching -- PART IV GROWING AND MANAGING THE NEW VENTURE -- 10. Developing teams and building the organisation -- 11. International Entrepreneurship -- 12. Funding and Financing New Ventures.

Blending theory, policy and practice in a manner that is accessible to readers with little knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation.

There are no comments on this title.

to post a comment.