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Business development : how to win profitable customers and clients / Ian Cooper

By: Material type: TextTextPublication details: England : Pearson, c2012Description: xvi, 176 pages ; 25 cmISBN:
  • 9780273759539
Subject(s): LOC classification:
  • HD 30.28 .C6632 2012
Contents:
The 21 commonsense business development truths -- Asking the right business questions : a toolkit for business development -- The 20 business development pricing tools, truths and techniques -- Introducing the business development priorities -- Priority 1 - convert leads, opportunities and enquiries into profitable business -- Priority 2 - develop more business from existing customers and clients -- Priority 3 - externalise business development efforts to generate new leads, opportunities and enquiries -- Personal performance business development skills -- Pulling it all together ... making it happen
Summary: This book serves as a salient reminder that your business is failing if it doesn't treat the customer as king in all it does.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation General Education GC HD 30.28 .C6632 2012 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000012171
Books Books National University - Manila LRC - Annex General Circulation General Education GC HD 30.28 .C6632 2012 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000012172

Includes index.

The 21 commonsense business development truths -- Asking the right business questions : a toolkit for business development -- The 20 business development pricing tools, truths and techniques -- Introducing the business development priorities -- Priority 1 - convert leads, opportunities and enquiries into profitable business -- Priority 2 - develop more business from existing customers and clients -- Priority 3 - externalise business development efforts to generate new leads, opportunities and enquiries -- Personal performance business development skills -- Pulling it all together ... making it happen

This book serves as a salient reminder that your business is failing if it doesn't treat the customer as king in all it does.

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