Effective public relations / Scott M. Cutlip, Allen H. Center, and Glen M. Broom

By:

Cutlip, Scott M [author]

Contributor(s):

Center, Allen H.;Broom, Glen M [co-author;co-author]

Material type: Text

TextPublication details: New York : Simon & Schuster, c1994Edition: SEVENTH EDITIONDescription: xvi, 560 pages : illustrations ; 24 cmISBN:

9789813026643

Subject(s):

MANAGEMENT

LOC classification:

HD 59 .C98 1994

Contents:

Part I. concepts, practitioners, contexts and origins -- Part II. foundations -- Part III. the main management process -- Part IV. the practice.

Summary: Forty-two years is a long time for a book to dominate a field, but effective public relations has done just that. For six editions, EPR defines the practice of public relation, schooled generations of practitioners, and provided a ready references for those in the calling.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Graduate Studies General Circulation	Gen. Ed - CEAS	GC HD 59 .C98 1994 (Browse shelf(Opens below))	c.1	Available		NULIB000011823

Includes bibliographical references and index.

Part I. concepts, practitioners, contexts and origins -- Part II. foundations -- Part III. the main management process -- Part IV. the practice.

Forty-two years is a long time for a book to dominate a field, but effective public relations has done just that. For six editions, EPR defines the practice of public relation, schooled generations of practitioners, and provided a ready references for those in the calling.

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