Effective public relations / (Record no. 14064)

MARC details
000 -LEADER
fixed length control field 01155nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520102732.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789813026643
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 59 .C98 1994
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cutlip, Scott M.
Relator term author
245 #0 - TITLE STATEMENT
Title Effective public relations /
Statement of responsibility, etc. Scott M. Cutlip, Allen H. Center, and Glen M. Broom
250 ## - EDITION STATEMENT
Edition statement SEVENTH EDITION
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Simon & Schuster,
Date of publication, distribution, etc. c1994
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 560 pages :
Other physical details illustrations ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part I. concepts, practitioners, contexts and origins -- Part II. foundations -- Part III. the main management process -- Part IV. the practice.
520 ## - SUMMARY, ETC.
Summary, etc. Forty-two years is a long time for a book to dominate a field, but effective public relations has done just that. For six editions, EPR defines the practice of public relation, schooled generations of practitioners, and provided a ready references for those in the calling.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Center, Allen H.;Broom, Glen M.
Relator term co-author;co-author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Gen. Ed - CEAS LRC - Graduate Studies National University - Manila General Circulation 11/24/2022 Reaccessioned   GC HD 59 .C98 1994 NULIB000011823 05/20/2025 c.1 05/20/2025 Books