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Industrial marketing : analysis, planning and control / Robert R. Reeder, Edward G. Brierty and Betty H. Reeder

By: Contributor(s): Material type: TextTextPublication details: New Jersey : Prentice-Hall, c1991Edition: Second EditionDescription: xvi, 670 pages : illustrations ; 25 cmISBN:
  • 9780134571102
Subject(s): LOC classification:
  • HF 5415 .R36 1991
Contents:
Part 1. Dimensions of marketing -- Part 2. Organizational buying and buyer behavior -- Part 3. Strategy formulation in the industrial market -- Part 4. Formulating product planning -- Part 5. Formulating channel strategy -- Part 6. Formulating marketing communication planning -- Part 7. Formulating pricing policies -- Part 8. International industrial marketing
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415 .R36 1991 (Browse shelf(Opens below)) c.1 Available NULIB000005871

Includes index.

Part 1. Dimensions of marketing -- Part 2. Organizational buying and buyer behavior -- Part 3. Strategy formulation in the industrial market -- Part 4. Formulating product planning -- Part 5. Formulating channel strategy -- Part 6. Formulating marketing communication planning -- Part 7. Formulating pricing policies -- Part 8. International industrial marketing

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