Industrial marketing : analysis, planning and control /
Reeder, Robert R.
Industrial marketing : analysis, planning and control / Robert R. Reeder, Edward G. Brierty and Betty H. Reeder - Second Edition - New Jersey : Prentice-Hall, c1991 - xvi, 670 pages : illustrations ; 25 cm.
Includes index.
Part 1. Dimensions of marketing -- Part 2. Organizational buying and buyer behavior -- Part 3. Strategy formulation in the industrial market -- Part 4. Formulating product planning -- Part 5. Formulating channel strategy -- Part 6. Formulating marketing communication planning -- Part 7. Formulating pricing policies -- Part 8. International industrial marketing
9780134571102
INDUSTRIAL MARKETING
HF 5415 .R36 1991
Industrial marketing : analysis, planning and control / Robert R. Reeder, Edward G. Brierty and Betty H. Reeder - Second Edition - New Jersey : Prentice-Hall, c1991 - xvi, 670 pages : illustrations ; 25 cm.
Includes index.
Part 1. Dimensions of marketing -- Part 2. Organizational buying and buyer behavior -- Part 3. Strategy formulation in the industrial market -- Part 4. Formulating product planning -- Part 5. Formulating channel strategy -- Part 6. Formulating marketing communication planning -- Part 7. Formulating pricing policies -- Part 8. International industrial marketing
9780134571102
INDUSTRIAL MARKETING
HF 5415 .R36 1991