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Marketing for hospitality and tourism / Philip R. Kotler

By: Contributor(s): Material type: TextTextPublication details: Singapore : Pearson Education South Asia Pte Ltd, c2014Edition: Sixth EditionDescription: 630 pages ; 27 cmISBN:
  • 9789814604178
Subject(s): LOC classification:
  • TX 911.3.M3 .K68 2014
Contents:
1. Introduction: Marketing for hospitality and tourism -- 2. Service characteristics of hospitality and tourism marketing -- 3. The marketing environment -- 4.The role of marketing in strategic planning -- 5. Marketing information systems and marketing research -- 6. Consumer markets and consumer buying behavior -- 7. Organizational buyer behavior of group market -- 8. Market segmentation, targeting, and positioning -- 9. Designing and managing products -- 10. Internal marketing -- 11. Pricing products: pricing considerations, approaches, and strategy -- 12. Distribution channels -- 13. Promoting products: Communication and promotion policy and advertising -- 14. Promoting products: Public relations and sales promotion -- 15. Professional sales -- 16. Direct and online marketing: Building customer relationships -- 17. Destination marketing -- 18. Next year's marketing plan
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Hospitality Management GC TX 911.3.M3 .K68 2014 (Browse shelf(Opens below)) c.1 Available NULIB000009856

Includes index.

1. Introduction: Marketing for hospitality and tourism -- 2. Service characteristics of hospitality and tourism marketing -- 3. The marketing environment -- 4.The role of marketing in strategic planning -- 5. Marketing information systems and marketing research -- 6. Consumer markets and consumer buying behavior -- 7. Organizational buyer behavior of group market -- 8. Market segmentation, targeting, and positioning -- 9. Designing and managing products -- 10. Internal marketing -- 11. Pricing products: pricing considerations, approaches, and strategy -- 12. Distribution channels -- 13. Promoting products: Communication and promotion policy and advertising -- 14. Promoting products: Public relations and sales promotion -- 15. Professional sales -- 16. Direct and online marketing: Building customer relationships -- 17. Destination marketing -- 18. Next year's marketing plan

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