Marketing for hospitality and tourism / (Record no. 12097)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01584nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100717.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789814604178 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TX 911.3.M3 .K68 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip R. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism / |
| Statement of responsibility, etc. | Philip R. Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Pearson Education South Asia Pte Ltd, |
| Date of publication, distribution, etc. | c2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 630 pages ; |
| Dimensions | 27 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP958 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction: Marketing for hospitality and tourism -- 2. Service characteristics of hospitality and tourism marketing -- 3. The marketing environment -- 4.The role of marketing in strategic planning -- 5. Marketing information systems and marketing research -- 6. Consumer markets and consumer buying behavior -- 7. Organizational buyer behavior of group market -- 8. Market segmentation, targeting, and positioning -- 9. Designing and managing products -- 10. Internal marketing -- 11. Pricing products: pricing considerations, approaches, and strategy -- 12. Distribution channels -- 13. Promoting products: Communication and promotion policy and advertising -- 14. Promoting products: Public relations and sales promotion -- 15. Professional sales -- 16. Direct and online marketing: Building customer relationships -- 17. Destination marketing -- 18. Next year's marketing plan |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SEVICE INDUSTRY |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowen, John T.;Maken, James C. |
| Relator term | coi-author;co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Hospitality Management | LRC - Main | National University - Manila | General Circulation | 07/27/2015 | Purchased - C&E | 958.00 | GC TX 911.3.M3 .K68 2014 | NULIB000009856 | 05/20/2025 | c.1 | 05/20/2025 | Books |