Marketing basics : a modular approach / Ma. Nancy T. Balasan

By: Material type: TextTextPublication details: Manila, Philippines : Rex Book Store, c2014Edition: First EditionDescription: x, 117 pages ; 25 cmISBN:
  • 978972368202
Subject(s): LOC classification:
  • HF 5415 .B34 2014
Contents:
Module 1: The Value of Marketing -- Module 2: The Environment of business -- Module 3: Market Segmentation -- Module 4: Consumer Buying Behavior -- Module 5: Understanding the product -- Module 6. Product Pricing -- Module 7: Product Distribution -- Module 8. Product Promotion -- Module 9. Careers in Marketing.
Summary: This book is designed to supplement the teaching of the principles of marketing which focuses on the basic concepts and theories essential for learners, particularly those who are taking business courses like Operations management, Financial management, Hospitality management and economics among others.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415 .B34 2014 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000015112
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415 .B34 2014 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000015113

Includes bibliographical references and index.

Module 1: The Value of Marketing -- Module 2: The Environment of business -- Module 3: Market Segmentation -- Module 4: Consumer Buying Behavior -- Module 5: Understanding the product -- Module 6. Product Pricing -- Module 7: Product Distribution -- Module 8. Product Promotion -- Module 9. Careers in Marketing.

This book is designed to supplement the teaching of the principles of marketing which focuses on the basic concepts and theories essential for learners, particularly those who are taking business courses like Operations management, Financial management, Hospitality management and economics among others.

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