Marketing basics : (Record no. 17353)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01283nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520102850.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978972368202 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .B34 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Balasan, Ma. Nancy T. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing basics : |
| Remainder of title | a modular approach / |
| Statement of responsibility, etc. | Ma. Nancy T. Balasan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila, Philippines : |
| Name of publisher, distributor, etc. | Rex Book Store, |
| Date of publication, distribution, etc. | c2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 117 pages ; |
| Dimensions | 25 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP247 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Module 1: The Value of Marketing -- Module 2: The Environment of business -- Module 3: Market Segmentation -- Module 4: Consumer Buying Behavior -- Module 5: Understanding the product -- Module 6. Product Pricing -- Module 7: Product Distribution -- Module 8. Product Promotion -- Module 9. Careers in Marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book is designed to supplement the teaching of the principles of marketing which focuses on the basic concepts and theories essential for learners, particularly those who are taking business courses like Operations management, Financial management, Hospitality management and economics among others. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Marketing Management | LRC - Annex II | National University - Manila | Filipiniana | 04/18/2018 | Purchased - Rex | 247.00 | FIL HF 5415 .B34 2014 c.1 | NULIB000015112 | 05/20/2025 | c.1 | 05/20/2025 | Books | |||||
| Library of Congress Classification | Marketing Management | LRC - Annex II | National University - Manila | Filipiniana | 04/18/2018 | Purchased - Rex | 247.00 | FIL HF 5415 .B34 2014 c.2 | NULIB000015113 | 06/17/2025 | c.2 | 05/20/2025 | Books |