Introduction to mass communications / Warren Kendall Agee, Phillip H. Ault and Edwin Emery.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : Harper & Row Publishers, Inc., c1988Edition: Ninth EditionDescription: xvi, 589, 59 pages : illustrations ; 23 cmISBN:
  • 60401818
Subject(s): LOC classification:
  • P 90 .A34 1988
Contents:
Part One. The role of mass communications -- Part Two. The print media -- Part Three. The electronic and film media -- Part Four. The persuasive professions -- Part Five. Research and education -- Part Six. Criticisms and challenges.
Summary: Since the first edition of this text helped shape the introductory mas communication course in scores of colleges and universities more than 25 years ago, the book has chronicled the evolving media scene.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Communication GC P 90 .A34 1988 (Browse shelf(Opens below)) c.1 Available NULIB000004714

Includes bibliographical references and index.

Part One. The role of mass communications -- Part Two. The print media -- Part Three. The electronic and film media -- Part Four. The persuasive professions -- Part Five. Research and education -- Part Six. Criticisms and challenges.

Since the first edition of this text helped shape the introductory mas communication course in scores of colleges and universities more than 25 years ago, the book has chronicled the evolving media scene.

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