Introduction to mass communications / (Record no. 6955)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01200nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520094937.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 60401818 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P 90 .A34 1988 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Agee, Warren Kendall |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Introduction to mass communications / |
| Statement of responsibility, etc. | Warren Kendall Agee, Phillip H. Ault and Edwin Emery. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ninth Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | Harper & Row Publishers, Inc., |
| Date of publication, distribution, etc. | c1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 589, 59 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part One. The role of mass communications -- Part Two. The print media -- Part Three. The electronic and film media -- Part Four. The persuasive professions -- Part Five. Research and education -- Part Six. Criticisms and challenges. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Since the first edition of this text helped shape the introductory mas communication course in scores of colleges and universities more than 25 years ago, the book has chronicled the evolving media scene. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MASS MEDIA |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ault , Phillip H.;Emery, Edwin |
| Relator term | co-author;co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Communication | LRC - Annex | National University - Manila | Relegation Room | 04/26/2012 | Reaccessioned | GC P 90 .A34 1988 | NULIB000004714 | 05/20/2025 | c.1 | 05/20/2025 | Books |