The public relations writer's handbook / Merry Aronson and Don Spetner

By: Material type: TextTextPublication details: Unites States of America : Lexington Books, c1993Description: xi, 210 pages ; 24 cmISBN:
  • 29010527
Subject(s): LOC classification:
  • HV 6626.2 .A27 1993
Contents:
Chapter1. The news release: making your story worthy -- Chapter2. the pitch letter: keeping your story out of the circular file -- Chapter3. The biography and backgrounder: bringing your subject to life -- Chapter4. Speech writing: from your pen to their lips -- Chapter5. Writing for broadcast: communicating in pictures and sound -- Chapter6. Special events: the art of getting noticed -- Chapter7. Business writing: expanding your readership -- Chapter8. Publications: the editorial stage -- Chapter9. Responsive writing: setting the record straight -- Chapter10. Program writing: setting your concept to their clients .
Summary: This book offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession .
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation General Education GC HV 6626.2 .A27 1993 (Browse shelf(Opens below)) c.1 Available NULIB000016654

Includes index.

Chapter1. The news release: making your story worthy -- Chapter2. the pitch letter: keeping your story out of the circular file -- Chapter3. The biography and backgrounder: bringing your subject to life -- Chapter4. Speech writing: from your pen to their lips -- Chapter5. Writing for broadcast: communicating in pictures and sound -- Chapter6. Special events: the art of getting noticed -- Chapter7. Business writing: expanding your readership -- Chapter8. Publications: the editorial stage -- Chapter9. Responsive writing: setting the record straight -- Chapter10. Program writing: setting your concept to their clients .

This book offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession .

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