The public relations writer's handbook / (Record no. 18895)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01637nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520102925.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 29010527 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HV 6626.2 .A27 1993 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aronson, Merry |
| Relator term | author |
| 245 #4 - TITLE STATEMENT | |
| Title | The public relations writer's handbook / |
| Statement of responsibility, etc. | Merry Aronson and Don Spetner |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Unites States of America : |
| Name of publisher, distributor, etc. | Lexington Books, |
| Date of publication, distribution, etc. | c1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 210 pages ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter1. The news release: making your story worthy -- Chapter2. the pitch letter: keeping your story out of the circular file -- Chapter3. The biography and backgrounder: bringing your subject to life -- Chapter4. Speech writing: from your pen to their lips -- Chapter5. Writing for broadcast: communicating in pictures and sound -- Chapter6. Special events: the art of getting noticed -- Chapter7. Business writing: expanding your readership -- Chapter8. Publications: the editorial stage -- Chapter9. Responsive writing: setting the record straight -- Chapter10. Program writing: setting your concept to their clients . |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLIC RELATION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General Education | LRC - Annex | National University - Manila | General Circulation | 09/06/2019 | Reaccessioned | GC HV 6626.2 .A27 1993 | NULIB000016654 | 05/20/2025 | c.1 | 05/20/2025 | Books |