Marketing : the art & science of business mangament / A. Dale Temple

By: Material type: TextTextPublication details: New York : Kend Publications, c1989Description: xiv, 366 pages ; 24 cmISBN:
  • 816019061
Subject(s): LOC classification:
  • HF 5415 .T58 1989
Contents:
Part I : Marketing strategy -- Part II : Getting a fix on a competitive posture -- Part III : Marketing management -- Part IV : Marketing concepts and the marketing mix -- Part V : Tactical approaches -- Part VI : Research, models and constructs
Summary: This study offers a full discussion and evaluation of a variety of marketing topics, including implementing and managing a marketing strategy, enhancing the productivity of a sales force, the relationship between public relations and sales, and the pros and cons of market research.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Gen. Ed. - CBA GC HF 5415 .T58 1989 (Browse shelf(Opens below)) c.1 Available NULIB000005872

Includes bibliographical references and index.

Part I : Marketing strategy -- Part II : Getting a fix on a competitive posture -- Part III : Marketing management -- Part IV : Marketing concepts and the marketing mix -- Part V : Tactical approaches -- Part VI : Research, models and constructs

This study offers a full discussion and evaluation of a variety of marketing topics, including implementing and managing a marketing strategy, enhancing the productivity of a sales force, the relationship between public relations and sales, and the pros and cons of market research.

There are no comments on this title.

to post a comment.