Marketing : the art & science of business mangament /
Temple, A. Dale
Marketing : the art & science of business mangament / A. Dale Temple - New York : Kend Publications, c1989 - xiv, 366 pages ; 24 cm
Includes bibliographical references and index.
Part I : Marketing strategy -- Part II : Getting a fix on a competitive posture -- Part III : Marketing management -- Part IV : Marketing concepts and the marketing mix -- Part V : Tactical approaches -- Part VI : Research, models and constructs
This study offers a full discussion and evaluation of a variety of marketing topics, including implementing and managing a marketing strategy, enhancing the productivity of a sales force, the relationship between public relations and sales, and the pros and cons of market research.
816019061
MARKETING
HF 5415 .T58 1989
Marketing : the art & science of business mangament / A. Dale Temple - New York : Kend Publications, c1989 - xiv, 366 pages ; 24 cm
Includes bibliographical references and index.
Part I : Marketing strategy -- Part II : Getting a fix on a competitive posture -- Part III : Marketing management -- Part IV : Marketing concepts and the marketing mix -- Part V : Tactical approaches -- Part VI : Research, models and constructs
This study offers a full discussion and evaluation of a variety of marketing topics, including implementing and managing a marketing strategy, enhancing the productivity of a sales force, the relationship between public relations and sales, and the pros and cons of market research.
816019061
MARKETING
HF 5415 .T58 1989