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	1.		Marketing management : an Asian perspective / Philip Kotler [and four others] by Kotler, Philip [author] Keller, Kevin Lane;Ang, Swee Hoon;Leong, Siew Meng;Tan, Chin Tiong [co-author;co-author;co-author;co-author] Edition: Sixth Edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore : Pearson Education South Asia Pte Ltd, c2012 Availability: Items available for loan: LRC - Annex II (1)Collection, call number: Gen. Ed. - CBA GC HF 5415.13 .M37 2012. Place hold Add to cart (remove)
	2.		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane by Keller, Kevin Lane [author] Edition: Third Edition Material type: Text; Format: print ; Literary form: Not fiction Publication details: Jurong, Singapore : Pearson/ Prentice-Hall, c2009 Availability: Items available for loan: LRC - Annex II (1)Collection, call number: Gen. Ed. - CBA GC HD 69.B7 .K45 2009. Place hold Add to cart (remove)

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