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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane

By: Material type: TextTextPublication details: Jurong, Singapore : Pearson/ Prentice-Hall, c2009Edition: Third EditionDescription: xxi, 692 pages : illustrations ; 26 cmISBN:
  • 9789810697402
Subject(s): LOC classification:
  • HD 69.B7 .K45 2009
Contents:
Part 1. Opening perspectives -- Part 2. Identifying and establishing brand positioning and values -- Part 3. Planning and implementing brand marketing programs -- Part 4. Measuring and interpreting brand performance -- Part 5. Growing and sustaining brand equity -- Part 6. Closing perspectives.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 69.B7 .K45 2009 (Browse shelf(Opens below)) c.1 Available NULIB000008727

Includes index.

Part 1. Opening perspectives -- Part 2. Identifying and establishing brand positioning and values -- Part 3. Planning and implementing brand marketing programs -- Part 4. Measuring and interpreting brand performance -- Part 5. Growing and sustaining brand equity -- Part 6. Closing perspectives.

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