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Principles of marketing / Philip Kotler and Gary Armstrong

By: Contributor(s): Material type: TextTextPublication details: Singapore : Pearson, c2008Edition: 12th EditionDescription: xxxiii, 557 pages ; 26 cmISBN:
  • 9789810698591
Subject(s): LOC classification:
  • HF 5415 .K68 2008
Contents:
Part 1. Marketing and the marketing process -- Part 2. The marketplace and consumers -- Part 3. Creating a customer-driven strategy and marketing mix -- Part 4. Extending marketing.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415 .K68 2008 (Browse shelf(Opens below)) c.1 Available NULIB000007410

Includes bibliographical references.

Part 1. Marketing and the marketing process -- Part 2. The marketplace and consumers -- Part 3. Creating a customer-driven strategy and marketing mix -- Part 4. Extending marketing.

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