Principles of marketing /
Kotler, Philip
Principles of marketing / Philip Kotler and Gary Armstrong - 12th Edition - Singapore : Pearson, c2008 - xxxiii, 557 pages ; 26 cm.
Includes bibliographical references.
Part 1. Marketing and the marketing process -- Part 2. The marketplace and consumers -- Part 3. Creating a customer-driven strategy and marketing mix -- Part 4. Extending marketing.
9789810698591
MARKETING
HF 5415 .K68 2008
Principles of marketing / Philip Kotler and Gary Armstrong - 12th Edition - Singapore : Pearson, c2008 - xxxiii, 557 pages ; 26 cm.
Includes bibliographical references.
Part 1. Marketing and the marketing process -- Part 2. The marketplace and consumers -- Part 3. Creating a customer-driven strategy and marketing mix -- Part 4. Extending marketing.
9789810698591
MARKETING
HF 5415 .K68 2008