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Managing small business : an entrepreneurial emphasis / J. William Petty [and three others]

By: Contributor(s): Material type: TextTextPublication details: [Australia] : South-Western, c2012Edition: International editionDescription: xxiii, 817 pages : color illustrations ; 28 cmISBN:
  • 9781111821173
Subject(s): LOC classification:
  • HD 62.7 .M36 2012
Contents:
PART 1: Entrepreneurship: a world of opportunity - 1. The entrepreneurial life -- 2. Integrity and ethics of entrepreneurship -- PART 2: Starting from scratch or joining an existing business -- 3. Starting the business -- 4. Franchises and buyouts -- 5. The family business -- PART 3: Developing the new venture business plan -- 6. Creating business plans -- 7. The marketing plan -- 8. The organization of the business -- 9. The location plan -- 10. Financial statements -- 11. Projecting financial requirements -- 12. A firm's sources of financing -- 13. The harvest plan -- PART 4: Focusing on the customer: marketing growth strategies -- 14. Customer relationships -- 15. Product and supply chain management -- 16. Pricing and credit -- 17. Promotional planning -- 18. Global marketing -- PART 5: Managing growth in the small business -- 19. Professional management and leadership -- 20. Human resource management -- 21. Operations management -- 22. Managing the firm's assets -- 23. Risk management -- Cases -- Appendix A: Sample business plan -- Appendix B: Valuing a business
Summary: Its aim is to provide instruction and guidance that will greatly improve your odds for success towards its own entrepreneurial journey.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 62.7 .M36 2012 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000006622

Includes bibliographical references and index.

PART 1: Entrepreneurship: a world of opportunity - 1. The entrepreneurial life -- 2. Integrity and ethics of entrepreneurship -- PART 2: Starting from scratch or joining an existing business -- 3. Starting the business -- 4. Franchises and buyouts -- 5. The family business -- PART 3: Developing the new venture business plan -- 6. Creating business plans -- 7. The marketing plan -- 8. The organization of the business -- 9. The location plan -- 10. Financial statements -- 11. Projecting financial requirements -- 12. A firm's sources of financing -- 13. The harvest plan -- PART 4: Focusing on the customer: marketing growth strategies -- 14. Customer relationships -- 15. Product and supply chain management -- 16. Pricing and credit -- 17. Promotional planning -- 18. Global marketing -- PART 5: Managing growth in the small business -- 19. Professional management and leadership -- 20. Human resource management -- 21. Operations management -- 22. Managing the firm's assets -- 23. Risk management -- Cases -- Appendix A: Sample business plan -- Appendix B: Valuing a business

Its aim is to provide instruction and guidance that will greatly improve your odds for success towards its own entrepreneurial journey.

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