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Marketing management / Dawn Iacobucci
Material type:
TextPublication details: Singapore : Cengage Learning Asia Pte Ltd, c2012Edition: Second Edition. | Philippine EditionDescription: xi, 243 pages : illustrations ; 26 cmISBN: - 9789814416351
- HF 5415.13 .I33 2012
Contents:
Marketing strategy -- Product positioning -- Positioning via price, place, and promotion -- -- Positioning assessment through the customer lens -- Capstone
Books
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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National University - Manila | LRC - Annex General Circulation | Gen. Ed. - CBA | GC HF 5415.13 .I33 2012 c.2 (Browse shelf(Opens below)) | c.2 | Available | NULIB000006615 |
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| GC HF 5415.1 .K87 2003 Marketing management : an Asian perspective / | GC HF 5415.1 .W58 1997 The Complete idiot's guide to marketing basics / | GC HF 5415.3 .M369 1990 Basic marketing : a managerial approach / | GC HF 5415.13 .I33 2012 c.2 Marketing management / | GC HF 5548.8 .L3 1994 Motivation in work organizations / | GC HF 5549.5 .R3A5 1993 Managing performance appraisal systems / | GC HF 5549.5 T7E33 1996 The Winning trainer : winning ways to involve people in learning / |
Includes index.
Marketing strategy -- Product positioning -- Positioning via price, place, and promotion -- -- Positioning assessment through the customer lens -- Capstone
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