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Marketing management / Dawn Iacobucci

By: Material type: TextTextPublication details: Singapore : Cengage Learning Asia Pte Ltd, c2012Edition: Second Edition. | Philippine EditionDescription: xi, 243 pages : illustrations ; 26 cmISBN:
  • 9789814416351
Subject(s): LOC classification:
  • HF 5415.13 .I33 2012
Contents:
Marketing strategy -- Product positioning -- Positioning via price, place, and promotion -- -- Positioning assessment through the customer lens -- Capstone
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Gen. Ed. - CBA GC HF 5415.13 .I33 2012 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000006615

Includes index.

Marketing strategy -- Product positioning -- Positioning via price, place, and promotion -- -- Positioning assessment through the customer lens -- Capstone

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