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Principles of marketing / Charles W. Lamb, Joe F. Hair and Carl McDaniel
Material type:
TextPublication details: Andover, Mass. : Cengage Learning Asia Pte Ltd, c2013Edition: Philippine editionDescription: xvi, 386 pages : illustrations ; 26 cmISBN: - 9789814441360
- HF 5415 .L36 2013
Contents:
1. The world of marketing -- 2. Analyzing marketing opportunities -- 3. Product decision -- 4. Distribution decision -- 5. Promotion and communication strategies -- 6. Pricing decision -- 7. Technology-driven marketing.
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415 .L36 2013 (Browse shelf(Opens below)) | c.1 | Available | NULIB000006588 |
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| GC HF 5415 .K88 2012 c.3 Principles of contemporary marketing / | GC HF 5415 .L218 2001 c.1 Essentials of marketing / | GC HF 5415 .L218 2001 c.2 Essentials of marketing / | GC HF 5415 .L36 2013 Principles of marketing / | GC HF 5415 .L48 2012 Marketing : defined, explained, applied / | GC HF 5415. N99 2003 Marketing your business : a guide to developing a strategic marketing plan / | GC HF 5415 .P24 1999 Marketing : key to business success today / |
Includes index.
1. The world of marketing -- 2. Analyzing marketing opportunities -- 3. Product decision -- 4. Distribution decision -- 5. Promotion and communication strategies -- 6. Pricing decision -- 7. Technology-driven marketing.
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