Marketing your event planning business : a creative approach to gaining the competitive edge / Judy Allen

By:

Allen, Judy [author]

Material type: Text

TextPublication details: Mississauga : Wiley, c2013Description: xxii, 246 pages ; 24 cmISBN:

9781118514450

Subject(s):

SPECIAL EVENTS INDUSTRY -- MARKETING

LOC classification:

GT 3405 .A45 2013

Contents:

Making yourself marketable -- Acquiring areas of expertise -- Creating your niche -- Defining your objective : who is your client? -- Targeting your talents -- Customizing customer service requirements -- Marketing to your audience -- Soliciting sales : innovative ideas -- The value of diversification -- Going out on your own : costs and benefits.

Summary: "Marketing Your Event Planning Business shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing has practical tips and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business and bring added value to their clients. An indispensable tool for: event planners; event planning management companies; suppliers; public relations, communications, and administrative professionals; and professionals in the hospitality, culinary, and travel industries."--Jacket.

Item type:

Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Main General Circulation	Hospitality Management	GC GT 3405 .A45 2013 (Browse shelf(Opens below))	c.1	Available		NULIB000006563

Browsing LRC - Main shelves, Shelving location: General Circulation, Collection: Hospitality Management Close shelf browser (Hides shelf browser)

Previous								Next
Previous	GC GT 2850 .A53 2013 Breakfast : a history /	GC GT 2853.P4 .S54 2011 Foods of Peru /	GC GT 3403 .V36 2009 Event management : for tourism cultural and sporting events /	GC GT 3405 .A45 2013 Marketing your event planning business : a creative approach to gaining the competitive edge /	GC GT 3405 .D69 2018 c.1 Event planning and management : principles, planning and practice /	GC GT 3405 .D69 2018 c.2 Event planning and management : principles, planning and practice /	GC GT 3405 .D75 2019 The non-obvious guide to event planning : (for kick-ass gatherings that inspire people) /	Next

Includes bibliographical references and index.

"Marketing Your Event Planning Business shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing has practical tips and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business and bring added value to their clients. An indispensable tool for: event planners; event planning management companies; suppliers; public relations, communications, and administrative professionals; and professionals in the hospitality, culinary, and travel industries."--Jacket.

There are no comments on this title.

to post a comment.