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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen and James C. Makens

By: Contributor(s): Material type: TextTextPublication details: Boston, Massachusetts : Pearson, c2010Edition: Fifth EditionDescription: xxiii, 683 pages : illustrations ; 28 cmISBN:
  • 9789810697501
Subject(s): LOC classification:
  • TX 911.3.M3 .K68 2010
Contents:
Part 1. The hospitality and tourism marketing process -- Part 2. Hospitality and tourism marketing opportunities and strategies -- Part 3. The hospitality and tourism marketing mix -- Part 4. Managing hospitality and tourism marketing
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Hospitality Management GC TX 911.3.M3 .K68 2010 (Browse shelf(Opens below)) c.1 Available NULIB000006562

Includes index.

Part 1. The hospitality and tourism marketing process -- Part 2. Hospitality and tourism marketing opportunities and strategies -- Part 3. The hospitality and tourism marketing mix -- Part 4. Managing hospitality and tourism marketing

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