Marketing for hospitality and tourism /
Kotler, Philip
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen and James C. Makens - Fifth Edition. - Boston, Massachusetts : Pearson, c2010 - xxiii, 683 pages : illustrations ; 28 cm.
Includes index.
Part 1. The hospitality and tourism marketing process -- Part 2. Hospitality and tourism marketing opportunities and strategies -- Part 3. The hospitality and tourism marketing mix -- Part 4. Managing hospitality and tourism marketing
9789810697501
TOURISM -- MARKETING
TX 911.3.M3 .K68 2010
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen and James C. Makens - Fifth Edition. - Boston, Massachusetts : Pearson, c2010 - xxiii, 683 pages : illustrations ; 28 cm.
Includes index.
Part 1. The hospitality and tourism marketing process -- Part 2. Hospitality and tourism marketing opportunities and strategies -- Part 3. The hospitality and tourism marketing mix -- Part 4. Managing hospitality and tourism marketing
9789810697501
TOURISM -- MARKETING
TX 911.3.M3 .K68 2010