Principles of small business management / Timothy S. Hatten

By:

Hatten, Timothy S [author]

Material type: Text

TextPublication details: Australia : South-Western/ Cengage Learning, c2012Edition: Fifth editionDescription: xxv, 516 pages : color illustrations ; 26 cmISBN:

9781111525224

Subject(s):

Small business - Management

LOC classification:

HD 69 .H38 2012

Contents:

Chapter 1: An overview of small business -- Chapter 2: Management, Entrepreneurship, and Ownership -- Chapter 3: Focusing on ethical issues and strategy -- Chapter 4: Creating the business plan -- Chapter 5: Deciding to franchise -- Chapter 6: Buying a business -- Chapter 7: Creating a business -- Chapter 8: Accounting basics -- Chapter 9: Financing your business -- Chapter 10: Legal issues -- Chapter 11: Strategy and research -- Chapter 12: Product -- Chapter 13: Place -- Chapter 14: Price and Promotion -- Chapter 15: The global environment -- Chapter 16: Small business management -- Chapter 17: Human resource management -- Chapter 18: Managing operations.

Summary: The theme of this book revolves around creating and maintaining a sustainable competitive advantage in a small business. Running a small business is difficult in today's rapidly evolving environment. At no other time has been so important for businesses to hold a competitive advantage-whether it be your idea, your product, your location, or your marketing plan. Running a small business is like being in a race with no finish line. You must continually strive to satisfy the changing wants and needs of your customers. This book can help you run your best race.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex II General Circulation	Gen. Ed. - CBA	GC HD 69 .H38 2012 (Browse shelf(Opens below))	c.1	Available		NULIB000006557

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Previous	GC HD 66 .P345 1994 Cross-functional teams : working with allies, enemies, and other strangers /	GC HD 69.B7 .K45 2009 Strategic brand management : building, measuring, and managing brand equity /	GC HD 69.B7 .T45 1999 Branding in Asia : the creation, development, and management of Asian brands for the global market /	GC HD 69 .H38 2012 Principles of small business management /	GC HD 69.P75 .B87 2013 Project management : planning and control techniques /	GC HD 69.P75 .K47 2017 Project management : a systems approach to planning, scheduling and controlling /	GC HD 69.P75 .L37 2011 c.1 Project management : the managerial process /	Next

Includes bibliographical references and index.

The theme of this book revolves around creating and maintaining a sustainable competitive advantage in a small business. Running a small business is difficult in today's rapidly evolving environment. At no other time has been so important for businesses to hold a competitive advantage-whether it be your idea, your product, your location, or your marketing plan. Running a small business is like being in a race with no finish line. You must continually strive to satisfy the changing wants and needs of your customers. This book can help you run your best race.

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