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Principles of small business management / Timothy S. Hatten

By: Material type: TextTextPublication details: Australia : South-Western/ Cengage Learning, c2012Edition: Fifth editionDescription: xxv, 516 pages : color illustrations ; 26 cmISBN:
  • 9781111525224
Subject(s): LOC classification:
  • HD 69 .H38 2012
Contents:
Chapter 1: An overview of small business -- Chapter 2: Management, Entrepreneurship, and Ownership -- Chapter 3: Focusing on ethical issues and strategy -- Chapter 4: Creating the business plan -- Chapter 5: Deciding to franchise -- Chapter 6: Buying a business -- Chapter 7: Creating a business -- Chapter 8: Accounting basics -- Chapter 9: Financing your business -- Chapter 10: Legal issues -- Chapter 11: Strategy and research -- Chapter 12: Product -- Chapter 13: Place -- Chapter 14: Price and Promotion -- Chapter 15: The global environment -- Chapter 16: Small business management -- Chapter 17: Human resource management -- Chapter 18: Managing operations.
Summary: The theme of this book revolves around creating and maintaining a sustainable competitive advantage in a small business. Running a small business is difficult in today's rapidly evolving environment. At no other time has been so important for businesses to hold a competitive advantage-whether it be your idea, your product, your location, or your marketing plan. Running a small business is like being in a race with no finish line. You must continually strive to satisfy the changing wants and needs of your customers. This book can help you run your best race.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 69 .H38 2012 (Browse shelf(Opens below)) c.1 Available NULIB000006557

Includes bibliographical references and index.

Chapter 1: An overview of small business -- Chapter 2: Management, Entrepreneurship, and Ownership -- Chapter 3: Focusing on ethical issues and strategy -- Chapter 4: Creating the business plan -- Chapter 5: Deciding to franchise -- Chapter 6: Buying a business -- Chapter 7: Creating a business -- Chapter 8: Accounting basics -- Chapter 9: Financing your business -- Chapter 10: Legal issues -- Chapter 11: Strategy and research -- Chapter 12: Product -- Chapter 13: Place -- Chapter 14: Price and Promotion -- Chapter 15: The global environment -- Chapter 16: Small business management -- Chapter 17: Human resource management -- Chapter 18: Managing operations.

The theme of this book revolves around creating and maintaining a sustainable competitive advantage in a small business. Running a small business is difficult in today's rapidly evolving environment. At no other time has been so important for businesses to hold a competitive advantage-whether it be your idea, your product, your location, or your marketing plan. Running a small business is like being in a race with no finish line. You must continually strive to satisfy the changing wants and needs of your customers. This book can help you run your best race.

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