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Marketing management / Dawn Iacobucci

By: Material type: TextTextPublication details: Singapore : Cengage Learning Asia Pte Ltd, c2012Edition: Second Edition. | Philippine EditionDescription: xi, 243 pages : illustrations ; 26 cmISBN:
  • 9789814416351
Subject(s): LOC classification:
  • HF 5415.13 .I33 2012
Contents:
Marketing strategy -- Product positioning -- Positioning via price, place, and promotion -- -- Positioning assessment through the customer lens -- Capstone
Item type: Books
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Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.13 .I33 2012 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000006523
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GC HF 5415.12.A78 .M37 2013 c.3 Marketing in Asia / GC HF 5415.12.P6 .P32 1994 Principles of marketing / GC HF 5415.13 .D86 2005 Principles of advertising and IMC / GC HF 5415.13 .I33 2012 c.1 Marketing management / GC HF 5415.13 .M37 2012 Marketing management : an Asian perspective / GC HF 5415.13 .M69 2013 Strategic marketing management / GC HF 5415.13 .M85 2013 Marketing management : a strategic decision-making approach /

Includes index.

Marketing strategy -- Product positioning -- Positioning via price, place, and promotion -- -- Positioning assessment through the customer lens -- Capstone

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