Marketing management /

Iacobucci, Dawn

Marketing management / Dawn Iacobucci - Second Edition. | Philippine Edition. - Singapore : Cengage Learning Asia Pte Ltd, c2012 - xi, 243 pages : illustrations ; 26 cm.

Includes index.

Marketing strategy -- Product positioning -- Positioning via price, place, and promotion -- -- Positioning assessment through the customer lens -- Capstone

9789814416351


MARKETING MANAGEMENT

HF 5415.13 .I33 2012