This is PR : the realities of public relations / Doug Newsom and Alan Scott.

By: Contributor(s): Material type: TextTextPublication details: California : Wadsworth Publishing Company, c1985Edition: Third EditionDescription: xix, 518 pages : illustrations ; 23 cmISBN:
  • 534042872
Subject(s): LOC classification:
  • HM 263 .N49 1985
Contents:
Part 1. The role of PR -- Part 2. Research for PR -- Part 3. PR Audiences -- Part 4. Communication-Art and Style -- Part 5. PR in Action -- Part 6. PR's legal and ethical environment.
Summary: This book is devoted to discussing what PR is and isn't, how it began and what it is today.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Gen. Ed. - CBA GC HM 263 .N49 1985 (Browse shelf(Opens below)) c.1 Available NULIB000006176

Includes index.

Part 1. The role of PR -- Part 2. Research for PR -- Part 3. PR Audiences -- Part 4. Communication-Art and Style -- Part 5. PR in Action -- Part 6. PR's legal and ethical environment.

This book is devoted to discussing what PR is and isn't, how it began and what it is today.

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