This is PR : the realities of public relations /
Newsom, Doug
This is PR : the realities of public relations / Doug Newsom and Alan Scott. - Third Edition - California : Wadsworth Publishing Company, c1985 - xix, 518 pages : illustrations ; 23 cm.
Includes index.
Part 1. The role of PR -- Part 2. Research for PR -- Part 3. PR Audiences -- Part 4. Communication-Art and Style -- Part 5. PR in Action -- Part 6. PR's legal and ethical environment.
This book is devoted to discussing what PR is and isn't, how it began and what it is today.
534042872
PUBLIC RELATIONS
HM 263 .N49 1985
This is PR : the realities of public relations / Doug Newsom and Alan Scott. - Third Edition - California : Wadsworth Publishing Company, c1985 - xix, 518 pages : illustrations ; 23 cm.
Includes index.
Part 1. The role of PR -- Part 2. Research for PR -- Part 3. PR Audiences -- Part 4. Communication-Art and Style -- Part 5. PR in Action -- Part 6. PR's legal and ethical environment.
This book is devoted to discussing what PR is and isn't, how it began and what it is today.
534042872
PUBLIC RELATIONS
HM 263 .N49 1985