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Ethics in public relations : responsible advocacy / edited by Kathy Fitzpatrick, Carolyn Bronstein.

Material type: TextTextPublication details: London, United Kingdom : Sage Publications, Incorporation, c2006Description: xiv, 241 pages ; 23 cmISBN:
  • 1412917980
Subject(s): LOC classification:
  • HM 1221 .E84 2006
Contents:
Chapter1. Baseline for ethical advocacy in the marketplace of ideas -- Chapter2. Responsibility and accountability -- Chapter3. The ethics of communicating with and about difference in a changing society -- Chapter4. Negotiating relationship with archivist publics -- Chapter5. Responsible advocacy for nonprofit organization -- Chapter6.
Summary: Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretical and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Gen. Ed. - CBA GC HM 1221 .E84 2006 (Browse shelf(Opens below)) c.1 Available NULIB000006171

Includes index.

Chapter1. Baseline for ethical advocacy in the marketplace of ideas -- Chapter2. Responsibility and accountability -- Chapter3. The ethics of communicating with and about difference in a changing society -- Chapter4. Negotiating relationship with archivist publics -- Chapter5. Responsible advocacy for nonprofit organization -- Chapter6.

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretical and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.

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