Ethics in public relations : responsible advocacy /
Ethics in public relations : responsible advocacy /
edited by Kathy Fitzpatrick, Carolyn Bronstein.
- London, United Kingdom : Sage Publications, Incorporation, c2006
- xiv, 241 pages ; 23 cm.
Includes index.
Chapter1. Baseline for ethical advocacy in the marketplace of ideas -- Chapter2. Responsibility and accountability -- Chapter3. The ethics of communicating with and about difference in a changing society -- Chapter4. Negotiating relationship with archivist publics -- Chapter5. Responsible advocacy for nonprofit organization -- Chapter6.
Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretical and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.
1412917980
BUSINESS AND ECONOMICS
HM 1221 .E84 2006
Includes index.
Chapter1. Baseline for ethical advocacy in the marketplace of ideas -- Chapter2. Responsibility and accountability -- Chapter3. The ethics of communicating with and about difference in a changing society -- Chapter4. Negotiating relationship with archivist publics -- Chapter5. Responsible advocacy for nonprofit organization -- Chapter6.
Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretical and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.
1412917980
BUSINESS AND ECONOMICS
HM 1221 .E84 2006