How to write successful business letters / John p. Riebel

By: Material type: TextTextPublication details: New York : Arco Publishing Company, Inc, c1971Description: xix, 276 pages ; 23 cmISBN:
  • 668024836
Subject(s): LOC classification:
  • HF 5726 .R54 1971
Contents:
1. Put yourself in your reader's place -- 2. Write as you talk -- 3. Don't have I-trouble -- 4. Successful business letters are planned -- 5. Business letters are costly -- 6. Get off to a flying start -- 7. Don't stumble when you start -- 8. End with a bang -- 9. Don't fumble in the end zone -- 10. The sunshine of your smile -- 11. Every letter is a sales letter -- 12. Inquiries deserve first-class treatment -- 13. A soft answer turneth away wrath -- 14. Punctuation-gestures in writing -- 15. The pause that refresh.
Summary: This writing must be clear, correct, and it must usually be concise. As Shakespeare observed in Hamlet, "brevity is the soul of wit." But as a later-day philosopher, Ching Chow, so sagely added, "it can also be the cause of obscurity." Therefore, we must be very careful to make our letters concise so as to save time (ours and our reader's), but also NOT to make them obscure. Otherwise, we have written in vain, and a further letter will have to be written, maybe more
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room English and Language Studies GC HF 5726 .R54 1971 (Browse shelf(Opens below)) c.1 Available NULIB000006059

Includes index.

1. Put yourself in your reader's place -- 2. Write as you talk -- 3. Don't have I-trouble -- 4. Successful business letters are planned -- 5. Business letters are costly -- 6. Get off to a flying start -- 7. Don't stumble when you start -- 8. End with a bang -- 9. Don't fumble in the end zone -- 10. The sunshine of your smile -- 11. Every letter is a sales letter -- 12. Inquiries deserve first-class treatment -- 13. A soft answer turneth away wrath -- 14. Punctuation-gestures in writing -- 15. The pause that refresh.

This writing must be clear, correct, and it must usually be concise. As Shakespeare observed in Hamlet, "brevity is the soul of wit." But as a later-day philosopher, Ching Chow, so sagely added, "it can also be the cause of obscurity." Therefore, we must be very careful to make our letters concise so as to save time (ours and our reader's), but also NOT to make them obscure. Otherwise, we have written in vain, and a further letter will have to be written, maybe more

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