How to write successful business letters /
Riebel, John P.
How to write successful business letters / John p. Riebel - New York : Arco Publishing Company, Inc, c1971 - xix, 276 pages ; 23 cm.
Includes index.
1. Put yourself in your reader's place -- 2. Write as you talk -- 3. Don't have I-trouble -- 4. Successful business letters are planned -- 5. Business letters are costly -- 6. Get off to a flying start -- 7. Don't stumble when you start -- 8. End with a bang -- 9. Don't fumble in the end zone -- 10. The sunshine of your smile -- 11. Every letter is a sales letter -- 12. Inquiries deserve first-class treatment -- 13. A soft answer turneth away wrath -- 14. Punctuation-gestures in writing -- 15. The pause that refresh.
This writing must be clear, correct, and it must usually be concise. As Shakespeare observed in Hamlet, "brevity is the soul of wit." But as a later-day philosopher, Ching Chow, so sagely added, "it can also be the cause of obscurity." Therefore, we must be very careful to make our letters concise so as to save time (ours and our reader's), but also NOT to make them obscure. Otherwise, we have written in vain, and a further letter will have to be written, maybe more
668024836
WRITTING LETTER
HF 5726 .R54 1971
How to write successful business letters / John p. Riebel - New York : Arco Publishing Company, Inc, c1971 - xix, 276 pages ; 23 cm.
Includes index.
1. Put yourself in your reader's place -- 2. Write as you talk -- 3. Don't have I-trouble -- 4. Successful business letters are planned -- 5. Business letters are costly -- 6. Get off to a flying start -- 7. Don't stumble when you start -- 8. End with a bang -- 9. Don't fumble in the end zone -- 10. The sunshine of your smile -- 11. Every letter is a sales letter -- 12. Inquiries deserve first-class treatment -- 13. A soft answer turneth away wrath -- 14. Punctuation-gestures in writing -- 15. The pause that refresh.
This writing must be clear, correct, and it must usually be concise. As Shakespeare observed in Hamlet, "brevity is the soul of wit." But as a later-day philosopher, Ching Chow, so sagely added, "it can also be the cause of obscurity." Therefore, we must be very careful to make our letters concise so as to save time (ours and our reader's), but also NOT to make them obscure. Otherwise, we have written in vain, and a further letter will have to be written, maybe more
668024836
WRITTING LETTER
HF 5726 .R54 1971