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Advertising & sales promotion / S. H. H. Kazmi and Satish K. Batra

By: Material type: TextTextPublication details: [Place of publication not identifed] : Excel Books, c2004Edition: 2nd EditionDescription: xiii, 633 pages : illustrations ; 24 cmISBN:
  • 8174463941
Subject(s): LOC classification:
  • HF 5823 .K11 2004
Contents:
Section 1. Advertising -- Section 2. Sales Promotion
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5823 .K11 2004 (Browse shelf(Opens below)) c.1 Available NULIB000006046

Includes bibliographical references and index.

Section 1. Advertising -- Section 2. Sales Promotion

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