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Advertising & sales promotion /

Kazmi, S. H. H.

Advertising & sales promotion / S. H. H. Kazmi and Satish K. Batra - 2nd Edition - [Place of publication not identifed] : Excel Books, c2004 - xiii, 633 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

Section 1. Advertising -- Section 2. Sales Promotion

ISBN: 8174463941

Subjects--Topical Terms:
SALES PROMOTION

LC Class. No.: HF 5823 .K11 2004

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