The Lacy technique of salesmanship / Paul J. Micali
Material type:
TextPublication details: New York : Hawthorn Books, c1982Description: xviii, 174 pages ; 21 cmISBN: - 801592011
- HF 5438.25 .M53 1982
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National University - Manila | LRC - Annex Relegation Room | Marketing Management | GC HF 5438.25 .M53 1982 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005950 |
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| GC HF 5415.2 .B76 1980 Marketing research : a structure for decision making / | GC HF 5415.2 .D63 1982 Marketing research / | GC HF 5415.3 .M69 1987 Consumer behavior / | GC HF 5438.25 .M53 1982 The Lacy technique of salesmanship / | GC HF 5438.25 .R87 1978 Textbook of salesmanship / | GC HF 5483.5 .B87 1984 Promotion management : a strategic approach / | GC HF 5500.2 .L68 1977 Managing at the top : roles and responsibilities of the chief executive / |
1. The Road Map to Riches in Selling -- 2. Developing A winning Sales Personality -- 3. Creative Selling -- 4. The Approach -- 5. The Demonstration -- 6. The Close -- 7. Overcoming Objections -- 8. Sales Strategies -- 9. Organization and Imagination -- 10. Analysis and Checkup.
Salesmanship, like everything else, has a style. People who are formally trained in selling methods will acquire a style that is usually much more effective than one they develop on their own.
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