The Lacy technique of salesmanship /
Micali, Paul J.
The Lacy technique of salesmanship / Paul J. Micali - New York : Hawthorn Books, c1982 - xviii, 174 pages ; 21 cm.
1. The Road Map to Riches in Selling -- 2. Developing A winning Sales Personality -- 3. Creative Selling -- 4. The Approach -- 5. The Demonstration -- 6. The Close -- 7. Overcoming Objections -- 8. Sales Strategies -- 9. Organization and Imagination -- 10. Analysis and Checkup.
Salesmanship, like everything else, has a style. People who are formally trained in selling methods will acquire a style that is usually much more effective than one they develop on their own.
801592011
SELLING
HF 5438.25 .M53 1982
The Lacy technique of salesmanship / Paul J. Micali - New York : Hawthorn Books, c1982 - xviii, 174 pages ; 21 cm.
1. The Road Map to Riches in Selling -- 2. Developing A winning Sales Personality -- 3. Creative Selling -- 4. The Approach -- 5. The Demonstration -- 6. The Close -- 7. Overcoming Objections -- 8. Sales Strategies -- 9. Organization and Imagination -- 10. Analysis and Checkup.
Salesmanship, like everything else, has a style. People who are formally trained in selling methods will acquire a style that is usually much more effective than one they develop on their own.
801592011
SELLING
HF 5438.25 .M53 1982