Consumer behavior and marketing strategy / J. Paul Peter and Jerry C. Olson
Material type:
TextPublication details: [Place of publication not identifed] : McGraw Hill Education, c1999Description: xxv, 545 pages ; 26 cmISBN: - 71188525
- HF 5415.3 .P463 1999
Contents:
Section 1. A perspective on consumer behavior -- Section 2. Affect and cognition and marketing strategy -- Section 3. Behavior and marketing strategy -- Section 4. The environment and marketing strategy -- Section 5. Consumer analysis and marketing strategy.
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415.3 .P463 1999 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005941 |
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| GC HF 5415.3 .H69 2013 c.5 Consumer behavior : in the 21st Century / | GC HF 5415.3 .H69 2013 c.6 Consumer behavior : in the 21st Century / | GC HF 5415.3 .M3699 2015 Marketing management / | GC HF 5415.3 .P463 1999 Consumer behavior and marketing strategy / | GC HF 5415.5 .H47 1997 The Service profit chain : how leading companies link profit and growth to loyalty, satisfaction, and value / | GC HF 5415.5 .J42 1999 Smart things to know about customers / | GC HF 5415.5 .L57 1994 Customers for keeps / |
Includes index.
Section 1. A perspective on consumer behavior -- Section 2. Affect and cognition and marketing strategy -- Section 3. Behavior and marketing strategy -- Section 4. The environment and marketing strategy -- Section 5. Consumer analysis and marketing strategy.
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