Basic marketing : a managerial approach / E. Jerome McCarthy
Material type:
TextPublication details: Illinois : Irwin Inc., c1984Edition: Eighth EditionDescription: xvii, 835 pages : color illustrations ; 24 cmISBN: - 256030197
- HF 5415.13 .M33 1984
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National University - Manila | LRC - Annex Relegation Room | Gen. Ed. - CBA | GC HF 5415.13 .M33 1984 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005904 |
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| GC HF 5415.1 .K68 1989 Principles of marketing / | GC HF 5415.13 .C64 1989 The practice of marketing management : analysis, planning and implementation / | GC HF 5415.13 .C86 1987 Marketing : a managerial approach / | GC HF 5415.13 .M33 1984 Basic marketing : a managerial approach / | GC HF 5415.13 .P75 1989 Marketing : concepts and strategies / | GC HF 5415.15 .I58 1974 c.1 Introduction to Work Study. | GC HF 5415.15 .I58 1974 c.2 Introduction to Work Study. |
Includes bibliographical references and index.
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