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Basic marketing : a managerial approach /

McCarthy, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy - Eighth Edition - Illinois : Irwin Inc., c1984 - xvii, 835 pages : color illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 256030197

Subjects--Topical Terms:
MARKETING

LC Class. No.: HF 5415.13 .M33 1984

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