Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel

By: Material type: TextTextPublication details: Hoboken, New Jersey : Best Business Books, c2003Description: xv, 311 pages ; 22 cmISBN:
  • 789017695
Subject(s): LOC classification:
  • HF 5415. N99 2003
Contents:
Part A. The strategy selection process -- Part B. Selecting weaponry -- Part C. The marketing plan and the marketing audit
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415. N99 2003 (Browse shelf(Opens below)) c.1 Available NULIB000005900

Includes bibliographical references and index.

Part A. The strategy selection process -- Part B. Selecting weaponry -- Part C. The marketing plan and the marketing audit

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