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Marketing your business : a guide to developing a strategic marketing plan /

Nykiel, Ronald A.

Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel - Hoboken, New Jersey : Best Business Books, c2003 - xv, 311 pages ; 22 cm.

Includes bibliographical references and index.

Part A. The strategy selection process -- Part B. Selecting weaponry -- Part C. The marketing plan and the marketing audit

ISBN: 789017695

Subjects--Topical Terms:
MARKETING

LC Class. No.: HF 5415. N99 2003

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