Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly, Jr.
Material type:
TextPublication details: New York : Irwin Inc., c2000Edition: Sixth editionDescription: xx, 876 pages : illustrations ; 26 cmISBN: - 71188584
- HF 5415.13 P387 2000
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415.13 P387 2000 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005899 |
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| GC HF 5415.13 .M85 2013 Marketing management : a strategic decision-making approach / | GC HF 5415.13 .P47 2010 Basic marketing : a marketing strategy planning approach / | GC HF 5415.13 .P48 2013 Marketing management : knowledge and skills / | GC HF 5415.13 P387 2000 Marketing management : knowledge and skills / | GC HF 5415.32 .H65 2013 Laddering : unlocking the potential of consumer behavior / | GC HF 5415.32 .H69 2010 Consumer behavior : in the 21st Century / | GC HF 5415.32 .S93 2015 Consumer behaviour / |
Includes index.
Section I: Essentials of Marketing Management -- Section II: Analyzing Marketing Problems and Cases -- Section III: Financial Analysis for Marketing Decisions -- Section IV: Internet Exercises and Sources of Marketing Information -- Section V: Marketing Management Cases -- Section VI: Strategic Marketing Cases -- Section VII: Developing Marketing Plans
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