Principles of marketing / Philip Kotler
Material type:
TextPublication details: Englewood Cliffs, New Jersey : Prentice-Hall, c1989Edition: Fourth editionDescription: xxiv, 660 pages : illustrations ; 32 cmISBN: - 9710845144
- HF 5415.1 .K68 1989
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National University - Manila | LRC - Annex Relegation Room | Gen. Ed. - CBA | GC HF 5415.1 .K68 1989 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005873 |
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| GC HD 8072 .R795 1985 Readings in labor economics and labor relations / | GC HD 9515.A2 .H35 1974 Construction funding; where the money comes from / | GC HF 550.2 .B63 1982 The One minute manager : the quickest way to increase your own prosperity / | GC HF 5415.1 .K68 1989 Principles of marketing / | GC HF 5415.13 .C64 1989 The practice of marketing management : analysis, planning and implementation / | GC HF 5415.13 .C86 1987 Marketing : a managerial approach / | GC HF 5415.13 .M33 1984 Basic marketing : a managerial approach / |
Includes index.
Understanding marketing and the marketing management process -- Analyzing market opportunities -- Selecting target markets -- Developing the marketing mix -- Managing the marketing effort --Extending marketing
Principles of marketing is designed to help students learn about the basic concepts and practice of modern marketing in an enjoyable and practical way.
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